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Looking at Alessia Russo’s Brand Deals—and Why it Means Her Adidas Endorsement is Worth Looking At
Alessia Russo is one of today’s rising athletes. The soccer player from England is best known for delivering a back-heel goal against Sweden during Euro 2022. This earned her Goal of the Tournament, and she was even nominated for the 2022 FIFA Puskas Award. Today, Russo continues to make her country and supporters proud as she and her teammates play in the ongoing 2023 FIFA Women’s World Cup.
Given her rising popularity and influence, many major brands—from gadgets to sports apparel—have chosen Russo to be one of their ambassadors. This is why it is no surprise that Adidas, one of the largest sportswear manufacturers, recently made her its endorser. Still, Russo is relatively new to the endorsement scene, so few people may be convinced by her or the products she’s promoting.
If you feel this way, take a look at her previous brand deals and see why her Adidas deal is something worth looking into:
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Beats by Dre
Credit: Beats by Dre on YouTube
Beats by Dre is a leading audio brand that makes premium headphones, earphones, and speakers. The company caters to audiophiles from all backgrounds. That includes athletes and sports enthusiasts who like listening to music, since many Beats by Dre headphones are sweat- and water-resistant.
One of these is the Beats Fit Pro headphones, released in February when Russo was named the newest ambassador to celebrate its launch. She participated in the campaign by modeling several colorways.
More recently, the soccer star endorsed new Beats by Dre headphones—the new Beats Studio Pro—in a playful video ad that flips between the real and an 8-bit-style world. It showcases her journey to success, displaying how she recovered from a past injury and defeated double standards as a professional female athlete. Though short, the ad inspires female athletes to reach for their dreams and continue breaking boundaries.
Oakley
Happy to share that I’m part of the @oakley fam 🕶️ 🌟#TeamOakley | #BeWhoYouAre pic.twitter.com/OxNT5pbMnv
— Alessia Russo (@alessiarusso7) June 15, 2023
Credit: @alessiarusso7 on X, formerly known as Twitter
Oakley is famous for manufacturing sports eyewear—including eyeglasses and sunglasses—for professional athletes and people who enjoy sports. Oakley’s sunglasses cater to various sports, too, like soccer, golf, and snowboarding. Given the range of sports it serves, the brand ensures that its sunglasses cater to lifestyle and sports performance needs by being lightweight and using polarized lenses to block the sun’s glare. After all, athletes are also public personalities, meaning they need functioning yet stylish eyewear to look, feel, and perform well.
Russo getting signed by a major brand like Oakley demonstrates how global sponsors highly regard her as a significant influence in the sports community. She even shares her excitement in a tweet that shows her rocking her own pairs of Oakleys: the HSTN and the Spindrift.
adidas
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Credit: @alessiarusso99 on Instagram
Russo’s latest brand deal is with none other than Adidas. Many people love adidas because of the high standard of its products, making it one of the biggest sportswear producers with a revenue of $22.4 billion. As a testament to its exceptional quality, Russo frequently wears Adidas boots during matches, even before the brand signed her.
The particular pair that she was tasked to endorse was the Predator Accuracy. These shoes maximize comfort while optimizing shooting accuracy and ball control. A handful of Adidas players, including Jude Bellingham, Paul Pogba, and Gianluigi Donnaruma, were picked to wear these shoes. Russo being among the lineup of male athletes, displays her success in establishing herself as a rising female sports professional, particularly since soccer is a male-dominated sport.
Given her brand deals, Russo’s Adidas endorsement is worth the attention, as she’s making a name for herself and helping pave the way for women in sports. If you haven’t looked into the Predator Accuracy yet, she just might convince you to do so now.